Marketing Communication Essay Example | Topics and Well Written Essays - 1500 words - 3

Marketing conversation - Essay ExampleThe hyphen was later removed. Their first office was located in Albuquerque(History of Microsoft ).The turning mind for Microsoft came when it introduced its Graphical User Interface (GUI) based run system. The first version of its GUI based operating system, namely Windows 1.0, was launched in 20th November, 1985. From there onward, Microsoft continuously improved its operating system, adding new capabilities and functions, the latest macrocosm Windows 7. It also started its web based services later.The Net Income of Microsoft was $14.57B as of June 30, 2009. It employees about 91,005 people, among which 75.4% ar male and 24.6% are female. An astonishing number of 36,875 employees work in Sales & Marketing Support Group (Microsoft.com).Gates considers blueprint as the main factor of their success. He thinks their decision of creating a software industry around the ain computer was the most innovative thing(Corcoran, 2008).There is always a reason for the establishment of an geological formation. These reasons are evince through vision and mission statements. A company may have a clear use of goods and services or mission initially, but as it grows, its mission may become unclear as the organization adds new products or markets in its portfolio(Philip & Gary, 2003). Same happened with Microsoft. Initially, Microsoft was only a software provider, so it had a fair mission statement ofMicrosoft initially had a product oriented Mission Statement. A product or technology oriented mission statement do not last forever because they become obsolete. On the other hand, market oriented mission statement lasts for ever because it considers the basic market needs (Philip & Gary, 2003).Microsofts current mission statement includes most of the qualities of a good mission statement such as it is market oriented, realistic, achievable, inspirational and motivational and it fits the market environment.Microsoft is