Feasibility Study For Bookstore

a. Marketing philosophy with target awareness b. Market Analysis1. Target MarketThe main target markets of scholastic Company are the student of each school here in Aklan. That every phonograph recordings that they looking for are in the pedant. The bookworm provides the most effective needs of student while they seeking their books.a. DemographicsWe goatnister divide our target market according to age, occupation, civil status, nationality, and gender.b. PsychographicsThe Bookworm focuses on interests of guest, their activities, and also the opinions of every customer so that were going to conduct a market survey for our target market. It focuses the attitudes, personality formation, and cultural touchstones.c. Niche MarketsThe bookworm company determine the target audience and find what the customer wants. The bookworm sells retail book items for the consumer.2. Competition 3. Market Trendsa. Product Life cycleWe introduce our company by launch our return. We make advertis ing to radio and television so that the customer can dwell that there is an opening of book store here in Kalibo, Aklan. The bookworm company make a promotion to make consumers aware that the product is now available on the market and what its purposes. Market Growth Demand begins to accelerate and the size of the total market expands rapidly. Maturity demand is the level of Bookworm when the customer are not satisfied and they replacement and new family formation rate and finally the product goes into dec filiation as sales fall.b. Type of consumer justsMarket outline -Method of Sales & Distribution Packaging When it comes in packaging the Bookworm Company use papers bagsbecause as of now using plastic materials is not good to our environment. Using paper bagsas a material is very environmental friendly and we can reuse it. We attached our company logo and tag line into paper bags so that the costumer will know and to advertise also our products. -Pricing Branding -Database mar keting Sales Strategy Sales Incentive or PromotionThe Bookworm use a strategy like Sales promotion, advertising, and salesmanship because this three are the major techniques used in merchandising products to the public. In Salesmanship the company need to know the customer face-to-face so that the seller convinces the customer that the books on sale are essential to their satisfaction. The bookworms use the sales promotion strategy to persuade the consumer and customer to purchase immediately by providing special incentives such as discount items, promo sale and freebies. Advertising Strategy Public Relation Networking