Marketing plan Assignment Example | Topics and Well Written Essays - 5000 words

Marketing plan - Assignment Example Further, it is essential for the organization to consider all the 7Ps of Service Mix and hence, contribute in all these areas to gain sustainable development. Besides, the sustainability in the business process would be gained through appropriate financial control and control measurement. These would lead the organization to accomplish its vision of performing with enhanced market share and profitability. Baglow is an organization that has certain unique business idea. This is with regard to the introduction of a business plan of bag cleaning service. The market that Baglow is targeting is Qatar. For delivering an effective service to the customers, the organization has planned to undertake the strategy of introducing advanced technology. Moreover, the organization has recruited some of the highly skilled cleaning professionals. These make the service of the organization highly effective and hence, it is able to meet the satisfaction level of the customers significantly. The service of the organization is categorized into different segments of target customers. These include the cleaning of the travel bags, school bags, gents bags, ladies bags, and miscellaneous other bags. The service of the organization is further segregated into leather, cloth and others. This segmentation is done, as the materials and the method used for the cleaning purpose are different for leather, cloth and o thers. Moreover, in order to make the service of the organization highly convenient to the customers, the organization has adapted the strategy of serving at the door of the customers. In this regard, the organization takes the bags from the home of the customers. The organization further cleans the bags at the working zone of the organization. After cleaning and pressing the bags, the organization delivers the bag at the convenient locations of the customers. In the cleaning process, it is